Is equalisation levy still payable in India in 2026?
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Short answer
No equalisation levy arises on online advertisement services for consideration received or receivable on or after 1 April 2025.1 The Finance Act, 2025 added section 165(3) to the Finance Act, 2016 to switch it off.1 The Finance (No. 2) Bill, 2024 proposed stopping the e-commerce levy from 1 August 2024.2 The Income-tax Act, 2025 has no equalisation levy provisions.4
| Applies to | Governed by | Deadline | Penalty | Last verified |
|---|---|---|---|---|
| Indian payers of non-residents for online advertising, for consideration before 1 April 2025; e-commerce operators under section 165A123 | Finance Act, 2016, Chapter VIII, as amended by section 146 of the Finance Act, 202513 | Not applicable: switched off for online advertising consideration from 1 April 20251 | Not applicable | 28 October 2026 |
Equalisation levy was a tax on certain digital transactions with non-residents. It was not part of the Income-tax Act: it sat in Chapter VIII of the Finance Act, 2016.3 It came in two forms, often called the online advertising levy and the e-commerce levy. Both have now been switched off for new transactions, but many web pages still describe them as live.
For most Indian service exporters, such as a freelance designer or a consultant, the levy never applied to their own fees. It mattered mainly to Indian businesses that bought online advertising from foreign platforms, such as a digital marketing agency running ads for clients. This page sets out the status as of October 2026 from the Finance Act texts.12
What is the equalisation levy?
The equalisation levy is a charge on consideration paid to non-residents for specified digital services, introduced by the Finance Act, 2016.3
- Rate: the Finance Bill, 2016 proposed a levy of six per cent of the consideration for any "specified service" received by a non-resident from a person resident in India carrying on business or profession, or from a non-resident with a permanent establishment in India.3
- Specified service: online advertisement, any provision for digital advertising space or any other facility or service for the purpose of online advertisement, and any other service the Central Government notified.3
- Threshold: the Indian payer deducted the levy from the payment, but only if the aggregate consideration to that non-resident in a year exceeded one lakh rupees.3
- E-commerce levy: a later provision, section 165A, added a levy on consideration received by an e-commerce operator for e-commerce supply or services made or provided or facilitated from 1 April 2020.2
Both levies are now switched off for new transactions.12
Who does the equalisation levy apply to?
The equalisation levy applied to Indian businesses paying non-residents for online advertising, and to e-commerce operators, and never to an Indian service exporter's own fees.32
| Person | Applicable | Why | Best for |
|---|---|---|---|
| Indian freelancer or exporter paid by a foreign client | No | The levies fell on consideration received by non-residents or e-commerce operators32 | Designers, developers, consultants |
| Indian SaaS company selling subscriptions abroad | No | Not the person liable under either levy32 | Software exporters |
| Indian agency buying ads from a foreign platform, before 1 April 2025 | Yes, above the one lakh rupee threshold | The payer deducted the online advertisement levy3 | Reviewing past periods |
| Indian agency buying ads from a foreign platform, from 1 April 2025 | No | Section 165(3) switches the levy off1 | Current ad spend |
| E-commerce operator | Proposed to stop from 1 August 2024 | Clause 157 of the Finance (No. 2) Bill, 20242 | Operators reviewing section 165A |
For example, an Indian video editor paid by a US client, or an Indian SaaS company selling subscriptions abroad, was never the person liable.
How do you deal with equalisation levy in 2026?
You deal with equalisation levy in 2026 by checking whether your business ever paid foreign platforms for online advertising, since only that side was ever affected.13
- Exporters only: if you only sell services abroad, there is nothing to do for equalisation levy.
- Past ad spend: if your business bought online ads from foreign platforms before 1 April 2025, check with your accountant that any levy deducted for those periods was deposited and reported.1
- Current ad spend: for payments from 1 April 2025, do not deduct the online advertisement levy.1
- GST: review GST reverse charge separately; see reverse charge on imported services and SaaS tools.
What dates apply to the equalisation levy?
The dates that apply to the equalisation levy are 1 April 2025 for the online advertisement levy and a proposed 1 August 2024 for the e-commerce levy.12
| Levy | Start | Stop | Source | Best for |
|---|---|---|---|---|
| Online advertisement levy (section 165) | Finance Act, 20163 | Consideration received or receivable on or after 1 April 2025 is outside it1 | Finance Act, 2025, section 146 | Agencies buying foreign ads |
| E-commerce levy (section 165A) | Supply from 1 April 20202 | Proposed: supply on or after 1 August 20242 | Finance (No. 2) Bill, 2024, clause 157 | E-commerce operators |
| Income exemption, section 10(50) | Income-tax Act, 1961 | Not for assessment year 2026-27 onwards1 | Finance Act, 2025, section 6 | Non-residents' income records |
Is the online advertisement equalisation levy still payable?
The online advertisement equalisation levy is not payable for new transactions, because section 146 of the Finance Act, 2025 amended the Finance Act, 2016 with effect from 1 April 2025.1
- Section 163(3)(a): now limits the chapter's application to specified services provided on or after its commencement "but before the 1st day of April, 2025".1
- Section 165(3): says section 165 does not apply to any consideration for any specified service received or receivable by a person on or after 1 April 2025.1
So an Indian agency paying a foreign platform for ads from 1 April 2025 onwards does not deduct the levy on those payments.1
Is the e-commerce equalisation levy under section 165A still payable?
The e-commerce equalisation levy was proposed to stop from 1 August 2024. Clause 157 of the Finance (No. 2) Bill, 2024, as introduced, proposed that section 165A not apply to consideration received or receivable by an e-commerce operator from e-commerce supply or services made, provided or facilitated on or after 1 August 2024, and that section 163(3) cover e-commerce supply or services only "before the 1st day of August, 2024".2 The Finance Act, 2025 then amended clause (a) of section 163(3) in a way that matches the sub-section proposed in that Bill.12
Note: We could not open the enacted text of the Finance (No. 2) Act, 2024 for this page, so the 1 August 2024 date is cited from the Bill as introduced. Confirm against the Act or with your chartered accountant before relying on it for a past period.2
What happened to the income-tax exemption linked to the equalisation levy?
The income-tax exemption linked to the equalisation levy was also switched off. Section 10(50) of the Income-tax Act, 1961 exempted income on which equalisation levy was charged, and section 6 of the Finance Act, 2025 inserted a proviso so that clause (50) does not apply to income of the previous year relevant to the assessment year beginning on or after 1 April 2026.1 The Income-tax Act, 2025, which applies from tax year 2026-27, contains no equalisation levy provisions.4
How was the online advertisement equalisation levy calculated?
The online advertisement equalisation levy was calculated at six per cent of the consideration for the specified service, deducted by the Indian payer once the year's aggregate consideration to that non-resident exceeded one lakh rupees, as the Finance Bill, 2016 set out.3
- For example: say an Indian agency paid a foreign ad platform ₹2,00,000 in a year before April 2025. The aggregate is above one lakh rupees, so the levy at six per cent is ₹12,000.3
- Below the threshold: an agency that paid the same platform ₹80,000 in a year deducted nothing.3
- From 1 April 2025: the same payment attracts no levy.1
These figures are a worked illustration of the Bill's rate and threshold.
What are the common mistakes with the equalisation levy?
The common mistakes with the equalisation levy come from older guides and invoices that still describe it as live.1
- Still deducting: deducting six per cent on foreign ad payments made from 1 April 2025.1
- Applying it to exports: treating an Indian exporter's own fees as subject to the levy.32
- Forgetting past periods: assuming the 2025 change cancelled obligations for earlier periods.1
- Looking in the wrong Act: searching the Income-tax Act for the levy. It sat in the Finance Act, 2016.3
- Mixing it with GST: assuming the end of the levy also ends GST reverse charge on imported services.
Treat the Finance Act text, not the invoice wording, as the reference.
How did we verify this?
We checked this page against the sources below on 30 October 2026. Read our methodology or report an error.
- [1]The Finance Act, 2025 (No. 7 of 2025), sections 6 and 146, Gazette of India, 29 March 2025
- [2]The Finance (No. 2) Bill, 2024 (Bill No. 55 of 2024, as introduced in Lok Sabha), clause 157 (amendment to the Finance Act, 2016), Union Budget site
- [3]The Finance Bill, 2016 (Bill No. 18 of 2016, as introduced in Lok Sabha), Chapter VIII (Equalisation Levy), Union Budget site
- [4]Income-tax Act, 2025 as amended by the Finance Act, 2026 (Income Tax Department)
Frequently asked questions
Does an agency still deduct 6% equalisation levy when paying for Google or Meta ads?+
Not for consideration received or receivable on or after 1 April 2025. The Finance Act, 2025 inserted section 165(3) into the Finance Act, 2016, which switches the online advertisement equalisation levy off from that date. An agency paying a foreign ad platform from April 2025 does not deduct the levy on those payments.1
Does equalisation levy apply to an Indian freelancer's export income?+
No. Both equalisation levies were charged on consideration received by non-residents (the online advertisement levy) or by e-commerce operators (the e-commerce levy).32 An Indian freelancer's own export fees from a foreign client were never the consideration on which either equalisation levy was charged.
Are equalisation levy obligations for payments before 1 April 2025 cancelled?+
The Finance Act, 2025 change applies to consideration received or receivable on or after 1 April 2025.1 Equalisation levy obligations for earlier periods are not cancelled by that text, so check any open returns or deductions for those earlier years with your chartered accountant.
Is there an equalisation levy under the Income-tax Act, 2025?+
No. The equalisation levy was never part of the Income-tax Act; it sat in Chapter VIII of the Finance Act, 2016.3 The Income-tax Act, 2025, which applies from tax year 2026-27, contains no equalisation levy provisions, so there is nothing to carry across under the new Act.4
Do invoices that still mention equalisation levy mean it is payable?+
No. Older guides and payment-platform invoices may still mention equalisation levy because the levy sat outside the Income-tax Act. The reference is the Finance Act text, and section 165(3) of the Finance Act, 2016, added in 2025, switches off the online advertisement levy from 1 April 2025.1
Does GST still apply when an Indian agency buys foreign online ads?+
GST on imported online services is separate from equalisation levy. Paying a foreign software or advertising provider can still trigger reverse charge or other GST obligations, even though the online advertisement equalisation levy stopped for consideration from 1 April 2025.1 Check the reverse charge rules for imported services.
This page is general information for Indian service exporters, not tax or legal advice. Rules change and outcomes depend on your facts, so confirm with a chartered accountant before acting.
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